Times Square Text Billboards

For the campaign launch they put up interactive billboards in Times Square and other
select countries. The boards allowed people from all over to publicly share their hopes for tomorrow.
Intel Times Square Text Video

NYT.com Homepage Takeover

On May 20th 2009, launch day, they took over the homepage of the New York Times online.
NYT.com Homepage Takeover


Microsite - Homepage

Mantra Web Videos

'2025' 'Go Ahead' 'Kids'